what is the definition of a "keyword"?

A keyword is a word or phrase that describes a particular topic or idea. It is commonly used in search engine optimization and content marketing as a way to target potential customers. Keywords are used to refine or narrow down a search query, so that the results delivered by the search engine are more specific and relevant.

When optimizing a website or article for search engine optimization, keywords are important to focus on. When developing a search engine optimization strategy, it's important to research popular and common terms related to your topic and content, as well as unique and rarely used words and phrases. This way, you can find keywords that are both specific and relevant to the topic of your content.

In addition to being effective for search engine optimization, keywords can also be used in content marketing. Instead of just writing about a broad topic, content marketers can target their posts to certain topics by using certain keywords and phrases. This way, content marketers can ensure that their content is reaching the right audience.

Keywords are also an effective way to target potential customers. By crafting content around specific keywords, content providers and marketers can reach their target audience, who are likely to be interested in reading the content. This way, content creators and marketers can increase their visibility and traffic.